Glossary
What is employer branding?
Updated:
In short
Employer branding is a company's image as an employer: how current employees, former employees and candidates perceive it. It covers culture, benefits, development opportunities and how the company communicates about itself. To choose a workplace, look at reviews, employee profiles and postings.
How do I assess a company's employer brand?
Read reviews on employer review platforms, look at career pages and employees' LinkedIn profiles and, if you can, talk to people who work or used to work there.
How do I mention it on a resume?
If you worked on employer branding campaigns: "Coordinated a recruiting campaign that doubled relevant applications in 4 months."
Frequently asked questions
Is it the same as the company brand?
They are related, but employer branding covers the company's image as a workplace and goes beyond its image as a provider of products or services.
Who handles employer branding?
Usually the HR team together with marketing and communications.
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